Planning For Corporate Events In Singapore

Usually the main objective of Corporate events is to motivate its employees and business partners to reward them for their hard work.  A corporate event can be private or public, depending on what you are looking to achieve.

There are a few types of corporate events (not limited to) that most businesses look into:

  1. Conferences
  2. Seminars
  3. Team Building
  4. Dinner & Dance (D&D)
  5. Press Conferences
  6. Networking Events
  7. Award Ceremonies
  8. Company Retreats
  9. Exhibitions & Roadshows

What you should look out for

When attendees attend your corporate event, what they really look out for is a unique experience. No one wants to attend a corporate event that is the norm, they want you to inject freshness and wow them off their feet at the end of the day.

Having an event experience that is customised to attendees schedule allows them to learn in unique ways enables them time flexibility and achieving their end goal. Attendees would also want to be involved in the activities but without them exerting too much energy into it, take this, for instance, a welcome event to kick off the programme. Also, take into account of attendees’ health and wellness needs by providing dietary options, exercise opt-ins and meditation rooms.  All these great additions will help everyone stay energised and get the party started.

Other Considerations

Before you plan your programme highlights, understand your attendees’ wants and needs beforehand. By doing so, the programme content provided will be intriguing and relevant. Inviting a celebrity of renowned speakers to your event might bump up attendance rate, but, without the right context, satisfaction level will not be met. Start off by doing your research properly, create innovative educational activities that help boost retention and get attendees thinking outside of the box by interacting with them during the programme.

Facilitated Networking

Networking sessions are always what attendees look forward to as it is one of the potential partnership opportunities. Always design your facilitated networking session programmes that help promote inclusivity and fun. In small-scale educational talks, you can do an ice breaker session by getting people to stand up and introduce themselves to the group. Though provoking games can also be incorporated into networking sessions, such as a scavenger hunt to find certain types of people with a prize incentive.

Seamless Logistics

No one likes to be waiting in line for 10 minutes just to do their registration. From the start of an event, attendees expect to have a professional and smooth event experience. Always ensure that every attendee is given a programme schedule so that they will know what is up next. Prepare your event well by ensuring consistency information on your event website, app, signage. Also, brief your event staffs well as they are your arsenals to ensure everyone is on the same page and understands what is expected of them. But just be sure that your attendees do not get decision fatigue from too many options. Providing relevant content is key!

Wow Factor

To create the ultimate wow experience, give attendees something they can’t get anywhere else; a truly unique experience that is worth sharing! Go the extra miles and exceed your attendee’s expectations by underpromising and overdelivering with giveaways, added production value, or unique far-out venues.  Or use the surprise-and-delight method with fun, impromptu entertainment, sponsorship activations, or surprise guest speakers.


By knowing your audience well, you can give them a unique experience that meets all of their expectations which keep them coming back again and again. During the design phase, remember to include all the important components such as learning, networking, celebrating and many more. Imagine how each of them can be tweaked or elevated for an exciting, transformational experience for every person present.

Marketing Campaigns for Corporate Events

By using the appropriate channels to market your corporate events, you can effectively push out your campaign message to the right target audience. With careful planning and correct implementation of marketing strategies used, it will ensure a successful campaign online. Marketing campaigns can be done online and offline with different goals each campaign that ranges from building a brand image, introducing a new product, increase sales, or reducing the impact of negative news.

As we all know that social media marketing is a very powerful tool in the modern world, there are various strategies that can be implemented to gain exposure for any online or offline event. Of course, a marketing campaign timeline will help to properly plan and execute the strategies efficiently.

Pre-event Stage

Creating an event page on social media is to drive traffic to the main event website and generate interest. This helps to capture leads and build up SEO on search engines. The event page is also to effectively communicate the objectives of the event and rally people to convince them to attend your event. Once a community is successfully build up, word of mouth will start to spread and hashtags would be used to track your event statistics.

Working with potential collaborators to create buzz is also another strategy to spread the campaign out.

Event Launch

Personalised email invites is one of the most effective tactics to reach out to potential attendees. To get wider press coverage, send out your press release to various press companies. Entice them with the unique points of your product instead of the event details. Get your partners involved in the marketing bandwagon as well by giving them the content and social updates to be posted on their sites. This will help to reinforce the campaign message even if the audience targeted are the same.

Day to Day

Keep the momentum going by regularly sending out interesting content that will relate to the targeted audiences. Interact with the audiences by getting them to comment. Utilise paid advertisement at this stage to boost awareness of your event, which helps to reinforce and amplify your other marketing efforts.

Last Call

Final email blast and social media efforts to remind target audiences of the event and if any important person will be there to convinced that they should attend as well.

Why Choose Sho?

Every event that SHO conceptualises will be executed with a fresh outlook, this is to ensure that we provide the very best service for each individual client. Our model works best when we can become more than the “hired help” and can become strategic event management partners, so the first step for us is about getting to know you and your business. We will work closely with you, whilst provide experienced guidance, to guarantee we meet your event expectations.

At our core, we love events. We love the on-site details, production plans, schedules, deadlines and to do lists that come along with managing an event. From the meticulous management of facility details to AV, catering and on-site coordination, we ensure every nitty gritty detail is looked after. With a well organised and systematic overall plan, you will always be well informed on the happenings, allowing you to focus on your attendees and stakeholders at the event.

A few recent successful corporate events that we have managed are Sony and Alfa Parf.

Leave the planning and management to us. Let us look after the details and the heavy lifting that comes with planning a professional event. From our network of preferred vendors, industry connections and years of experience, we are ready to deliver a world class event for your company

Your job is to run your business; our job is to run your event.