The Brief

Hokkaido Santouka Ramen first approached us in 2016 with the brief to further engage their current local customers via Facebook. They were very clear in their objectives: To increase brand awareness as well as to engage their customers and manage their reputation online.

The Objectives: To increase brand awareness as well as to engage their customers and manage their reputation online.

The Challenges

The management team behind Hokkaido Santouka Ramen was Japanese personnel with no background in digital marketing, especially in the local online sphere. This resulted in a dilution of Hokkaido Santouka Ramen’s strong branding as well as 3 dormant Facebook pages that no one oversaw. Additionally, every campaign proposed by the team required at least 2 weeks for the Headquarters to approve leading to inefficiencies.

The Strategy

The first cause of action was simple. By merging all the local pages relating to Hokkaido Santouka Ramen to a singular Facebook page, we are able to streamline the process of managing their online presence as well as aggregate the total amount of reach and engagement for future posts.

In order to mitigate workflow inefficiencies regarding execution of campaigns, Sho strategised a series of campaigns that ties back to brand awareness, planned them in advance and submitted it to Headquarters for early approval.   As Hokkaido Santouka Ramen’s brief was to emphasise their digital presence, Sho curated and created engaging social content that is consistent in its messaging.

The Results

Hokkaido Santouka Ramen Facebook page has been experiencing a steady increase of Facebook page likes as well as an increasing average of weekly organic reach.  By having constant online engagement, customers could easily reach out to them via the Facebook channel and be up to date of all promotions and new products.