Major events are evolving, making them one of the most important components in brand marketing. Gone are the days that brands rely on simple kiosk-based direct marketing in malls. Now it’s all about wowing big crowds.
Event Marketing Trends for 2019
One of the most striking trends is the use of technology. Music festivals, technology and entertainment conferences, trade show and exhibits and even simple product launches feature impressive interactive displays and engaging visuals.
The use of virtual reality is not just limited to computer, entertainment, and gaming brands. By next year, VRs will be used by different industries to give consumers a unique and sensory experience. These sensory experiences are important because they help audiences connect and feel what the brand wants them to feel. For example, a food brand can use VR to take audiences to kitchens around the metro so they can see how certain food products are used as ingredients.
A decade ago, Celine Dion performed a duet with a hologram of the late, great Elvis Presley. Several years later, hologram anime characters like Miku have gained massive following worldwide. Some television networks have also used this technology to describe certain natural man-made disasters. And now, brands are using them to educate their markets about new products. One of the most prominent tech device brands’ CEO introduced its newest mobile phone model by presenting a hologram version of it.
You can conveniently obtain these technologies directly from their suppliers. But you still need an event marketing company to help you utilize them for your marketing efforts successfully. That’s something that we do for clients.
We are Sho, and we are a boutique event company in Singapore can help you with all your tech-related event marketing needs. Call us to know how we can help you out.