Personal branding is increasingly becoming an important tool in today’s world.
If you were a business owner who is looking to hire someone new would you hire him/her if he/she:
Has little resources or customer database;
-Average Looking/smells weird,
-Unfamiliar with the market
Exactly our point- we are all mildly superficial, because it matters. When they represent the company to meet a client,
it is an equivalent of you.We all can agree that we only hang around with people of the same circles or people who make us
batter, and that includes your team members.
Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging. The term is thought to have been first used and discussed in a 1997 article by Tom Peters
Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization. Personal branding often involves the application of one’s name to various products. For example, the celebrity real-estate mogul turned President of the United States, Donald Trump uses his last name extensively on his buildings and on the products he endorses (e.g. Trump Tower). Marketers McNally and Speak define the personal brand in this way: “Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you.”