Media Events

Using the power of media to build your brand and to gain awareness is an essential step, in today’s market, to go towards the direction of sales and profits.

However, not many companies know what to do. From generating ticket sales and attendance, securing sponsorships to creating a buzz of excitement, Sho will help you in every step of the way.

Let us tell you more..

What is it?

Essentially, PR is the way businesses communicate with the public and the media with an aim to create and maintain a positive image and create a strong relationship with the audience.

A media event is a platform to showcase the company’s branding to the public and media and has proven to be an effective way of doing so if done right.

Why do you need it?

It boosts and enhances your company’s credibility when reputable media companies and people of the public attend your event.

Good PR is the telling of a good story. The better the story, the better the acceptance by the public and the better the public relations and the best if the story is appealing to your clients.

Types of Event

Media events usually come in two forms: events to specifically announce something to the media or events that the media are invited to participate in.

So think about who you wish to attend, how engaging you want the event to be and a story behind the event.

Process

1)   Develop a PR plan around the event

Outline the strategies and channels for communications, key messages to convey to the various target audiences, and a schedule of deliverables, deadlines and responsibilities. The PR plan should include several channels, including media outreach, social media, e-mail marketing, and web site updates.

2)   Messaged should be tailored for each platforms

LinkedIn, Facebook, and Twitter are perfect outlets for posting daily teasers to get customers, friends, and followers interested in an event. E-mail blasts are useful to reach a large audience for a “Save the Date” reminder, event specifics, and reasons to attend. A media advisory could be used to generate broader interest and encourage press to attend, and including photos from similar previous events can also show the press what your event will be like. Social media should be used to build followers and drive people to ‘like’ your company’s page by posting photos and video content after the event.

3)   Have a detailed planning of personnel and timeline

A schedule with clearly defined roles and responsibilities keeps the PR push organized. A status report during the event – and a debrief post-event – can help track and document your efforts for future use.

4)   Know your target audience

Identify the press most likely to attend and cover the event, and pitch appropriately. Include local, business, and vertical media, as well as “party press” if your event features high-profile names, celebrities, or politicians. Remember to hire a photographer, if the event warrants one. Television and radio outlets should be contacted early on the day of the event, as assignments are prioritized and determined early in the day. Also, don’t forget to post event details to the calendars of publications and websites. Most are free calendar listings.

5)   Start early!

Start PR outreach early, ideally when the date and venue for the event are secured. The writers and photographers who attend local galas and charity events have packed schedules that fill up well in advance. Get on their radar early to secure their interest and attendance. Early outreach also helps with filling seats and securing sponsorships with a healthy lead time for logistics planning.

6)   Benefits

Every event has competition on our busy calendars, so it is important to plan ahead. Focus on the benefits your event has to offer and give people (including the media) a reason to attend. For educational seminars, highlight the Continuing Education Unit (CEUs) that guests will earn by attending. Celebrities and famous names are a big draw for fundraisers, and help secure coverage by the party press in glossy magazines and newspapers.

Public Relations can make a huge difference between a good and a bad event.

Contact us @ general@sho.sg

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